Why is he called both Bairo and Leandro?

Bairo Leandro Gonzalez Martinez answers to both given names because each one marks a different kind of closeness. Bairo is the executive: the name on the contracts, in the meetings and in the company records. Leandro is the friend: the name used by those who were close during the years of falling, when there was nothing to celebrate.

The executive and the friend

They are not two characters. They are the same person, met in different places. Someone who got to know the founder of Xperienc Global Labs and CEASA Bank at a business table probably calls him Bairo. Someone who was with him when he arrived in Brazil, through the businesses that closed and the season when fifty people depended on him, tends to call him Leandro.

The name people use tends to reveal where the friendship began.

The everyday bro

There is a third form, the simplest one: day to day, he is o mano, the bro, the friend, the brother, or o senhor, sir, for those who prefer formality. It is the manner of someone who tries to see the person before the title or the bank balance.

What ties all these names together is a habit he describes as central to his life: looking for the best version of others. For years, he searched for his own. Today, he says, that is what he tries to do for others.

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