AI for business
How to use AI in my small business?
Start with what eats your time: answering customers, writing posts, organizing spreadsheets. Use AI as an assistant, review it all, protect personal data.
bairogonzalez.com team, drawing on Bairo's story · Published
Artificial intelligence is no longer just for big companies. According to Sebrae's "Digital Transformation in Small Businesses 2025" survey, 44% of small business owners were already using some AI solution. The good news: you don't need to know how to code. The bad news: using it badly means twice the work. The secret is to start with the repetitive tasks that steal your time, and keep yourself in control.
The practical path
- List the tasks you hate. Answering the same questions on WhatsApp, writing Instagram captions, putting together quotes, organizing the expense spreadsheet, translating a message. That's where AI helps first.
- Choose one tool and learn it well. Free or low-cost chat assistants handle most text tasks. Better to master one than to test ten.
- Give context, not just orders. Instead of "write a post," write: "I'm a neighborhood bakery in Campinas, my customer is a mother buying a birthday cake, write three short captions, warm tone, no exaggeration." The more context, the better the answer.
- Always review. AI makes mistakes with confidence: it invents data, prices, laws. Everything that goes to the customer passes before your eyes. On matters of health, law or finance, the final word belongs to a professional.
- Protect data. Don't paste customers' CPF numbers, health data or sensitive information into open tools. Brazil's General Data Protection Law (LGPD, Law 13,709/2018) applies to small businesses too.
- Measure the gain. Write down how long a task used to take and how long it takes now. If it didn't save time or improve the result, switch tasks.
- Learn for free. Sebrae has free content and courses on AI for small businesses.
Three uses that tend to pay off quickly in a small business: a script of answers to customers' most common questions, reviewed by you; a content calendar for the whole month, written in one afternoon; and reading your own spreadsheets, asking the AI to point out where money is slipping away. None of them requires coding.
How Bairo went through it
Bairo Leandro Gonzalez Martinez says he tried to bring artificial intelligence and augmented reality into a business years before it was a topic. People said it wouldn't work, and he gave up. Years later, the technology became a trend.
Later, without knowing how to code, he spent six months in front of the computer learning and building with the tools of his own time. Out of that came the foundation of the CEASA Bank platform. While building it, he ran into a problem every AI user knows: it consumes tokens, and tokens are expensive. That is how CLAIN, the ecosystem's agent orchestrator, was born.
For him, artificial intelligence is an extension of the human, not the problem.
The Method step
This is step 6 of the Seventh Attempt Method: learn what you don't know. Make three columns: what you need to know, what you'll learn on your own and what you'll do with the help of a partner or AI. Choose one task from your routine and give it a 30-day test with AI.
Discover the Seventh Attempt Method